The Australian Tourism Data Warehouse (ATDW) in partnership with Tourism Australia and all the State and Territory government tourism organisations, is the most comprehensive, central storage and multi-channel distribution network for tourism industry products and destination information, supporting over 40,000 listed products, 130,000 images across 11 product categories. This content is compiled in a nationally agreed format and electronically accessible by over 200 distribution partners including tourism operators, wholesalers, retailers and commercial distributors for use in their consumer facing websites, mobile applications and booking systems.
ATDW in conjunction with Local Government NSW (LGNSW) and Destination New South Wales (DNSW) have recently completed a project to enhance and boost the level and type of accessibility content which is available to consumers looking to book an inclusive travel holiday or experience through this vast network. Hence making it easier for consumers with specific needs be they wheelchair access, mobility support, allergy, vision or audio services to search for and locate Australian tourism experiences to suit their needs. Research conducted by the University of NSW and an extensive consultation process, as part of the project, guided the development of the new questions and dataset. This dataset was then built into the ATDW-Online platform and database and has become a mandatory field for all business and event listings to complete.
This presentation will showcase the new dataset, the platform interface changes and look at the response and outcomes of the collection of this accessible content. Where possible, a case study of the implementation of the data to consumers will also be demonstrated.